For immediate release:

15 December, 2010

Toronto, ON – The 2010 Canadian Labour International Film Festival has tallied the votes from locations across the country and is pleased to announce that this year’s Best in Festival Award goes to The Coca-Cola Case by German Gutierrez and Carmen Garcia. The $2,500 award is given out to the film that captures the highest rating from festival audiences across Canada.

The Coca-Cola Case looks at the trade union murders that occur in Colombia as a result of paramilitaries hired by companies that want to crush the unions. Coca-Cola is one of the corporate brands involved in Colombia and the 86-minute film provides a close look at the situation.

“As someone born and raised in Guatemala, who was affected by the many nasty things the Coca-Cola corporation did to activists in those years, the film really reflects the reality that Columbian trade unionists have to deal with on a daily basis,” said Miguel Cifuentes, a member of the CLiFF Board of Directors and an organiser with UNITE-Here Local 75, who was a panellist at the Toronto screening. “Movies like the Coca-Cola Case are important because they show the kind of hell corporations visit on workers. Although the workers in the film do not succeed legally, it shows that we have strength in numbers and truth on our side,” he said.

In accepting the award, German Gutierrez was grateful to CLiFF audiences for choosing the film and said the prize money would enable him to make more films like this. The Coca-Cola Case was co-produced by the National Film Board of Canada.

The Coca-Cola Case played at the following locations as part of CLiFF 2010:
Halifax, NS
Moncton, NB
Prince George, BC
Toronto, ON
Vancouver, BC

Check for updates on CLiFF 2011 and look out for the 2011 Call for Submissions to be posted early next year.

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For information contact:
Frank Saptel, Festival Founder
(416) 970-2543