"[27] The next day Bush would say that he had never used drugs since 1974 and that his FBI background check clears him of any possible drug use. WebThe 2004 presidential campaign of George W. Bush, the 43rd president of the United States, announced his candidacy for re-election as president on May 16, 2003. Earlier in 2000 Cheney had changed his state of residency from Texas to Wyoming to comply with the 12th Amendment qualification as presidential electors are barred from casting votes for a president and vice president that reside in the same state. Later on the 24th Ari Fleischer said that Bush wouldn't meet with the Log Cabin Republicans as they had supported McCain, but would meet with gay Republicans that had supported Bush. [52], On January 24 Bush won both the Alaska and Iowa caucuses with 36.28% and 41.01% respectively[53] and two days later Hatch ended his campaign and endorsed Bush, saying that I believe Governor Bush is the one who can unite the party and bring the White House back to us, months after his criticism that "Bush doesn't have the experience to be president and was born in privilege". Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. Web George W. Bush is hitting the campaign trail with a. retooled strategy and a new slogan in an effort to regain his momentum in the presidential race. Shortly after the Florida switch, Gore phoned Bush to concede. The campaign shifted to expanding grassroots efforts and holding more town hall meetings. Access your favorite topics in a personalized feed while you're on the go. We are convinced that President Bush has won reelection with at least 286 electoral votes. Kerry called the next morning to concede. Karl Rove estimated that approximately three million people, especially evangelical Christians, stayed home or changed their vote following the disclosure. [143] Later Senators John Breaux and Ron Wyden asked the FCC to review Bush's ad although Bush had stated that there was no subliminal message in the ad. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. By clicking Sign up, you agree to receive marketing emails from Insider When a fashion, a dance, a song, a slogan or a joke sweeps like wildfire from one end of the continent to the other, and a hundred million people roar with laughter, sway their bodies in unison, hum one song or break forth in anger and denunciation, there is the overpowering feeling that in this country we have come nearer the brotherhood of man than ever before.Eric Hoffer (19021983), Why not? is a slogan for an interesting life.Mason Cooley (b. He pledged to the Democratic National Convention and a national televised audience that he would be a commander in chief who will never mislead us into war. To drive the image home, he highlighted his wartime experience in Vietnam, saluting and declaring that he was reporting for duty, a line that garnered much popular criticism. Bush chose to highlight this choice in his ads, leading Kerry to respond, I actually did vote for the $87 billion before I voted against it. Bush saw the opportunity to attack Kerry as a flip-flopper. During the service, Bushs mother leaned toward him and said, He is talking to you. The sermon concluded with a message about the opportunity that each individual has to find his calling. The New York Times initially was going to ignore the story, but changed its decision after further statements made from the Bush campaign accusing Clymer of bias. cassidytlc. ". [174][175][176] The Democratic party launched a campaign to discredit the special legislation session as Florida's legislative rules do not permit the minority party to filibuster to prevent a vote during a special session and statements made by John Ahmann, one of the engineers for ballot devices, made in support of Bush were used in attacks as he acknowledged that a re-inspection or recount of ballots may be required in cases of extremely close elections. 1952: Dwight E. Eisenhower I Like Ike. Economically the slogan was "whoever pays taxes gets a tax break." George W. Bush & the War on Terrorism. Allbaughs task was to determine if Cheney was interested in being a candidate for vice president, and, if not, whether he was willing to find a running mate for Bush. Bushs legislative agenda never recovered. Violating the debate rules, the vice president frequently interrupted his opponent. [153][154][155] Bush performed worse at the third presidential debate and Gore was considered the winner. [138], Despite having led Gore during the majority of the race by September more polls were showing Gore narrowly leading Bush nationally and close margins in essential swing states such as Missouri and Florida due to Bush's mishandling of the debates and questions about military readiness and recent controversies. Bushs top campaign staffers, including Karl Rove, opposed the Cheney choice. The 2000 presidential campaign of George W. Bush, then governor of Texas, was formally launched on June 14, 1999 as Governor Bush, the eldest son of former President George H. W. Bush, announced his intention to seek the Republican Party nomination for the presidency of the United States in the 2000 presidential election. [132][133] By late July the Republican National Committee was coming close to its goal to spend $100million in support of Bush at $78million having already been spent, which was double the $35million spent by the Democratic National Committee. For his second term, he pledged to modernize Social Security, reform the immigration system, and overhaul the tax code, while continuing No Child Left Behind and the faith-based initiative, implementing Medicare reform, and above all, fighting the war on terror.. Political slogans have a long history in the US, dating back at least to the 1840 election campaign for President William Henry Harrison. WebDuring the campaign, Bush emphasized his foreign policy success, but as the economy went into a recession, his popularity fell. Bush won the crucial southern state with 53 percent of the vote. [57] However, when the primary ended McCain had an eighteen-point lead over Bush and he agreed that Tuesday's results were more of a beginning than an end. [107] Soon after Ford's statement the Democratic National Committee announced a 10-week, $25million television campaign focused on healthcare to improve Gore's standing in polling. Another high point happened late in the month when Bush added another $10million to his campaign warchest, reaching $67million by the end of the year. Bush felt a calm confidence that he was meant to run for President and authorized Karl Rove to begin preparing for a national campaign. [189], Total popular votes in Republican 2000 primaries:[196]. A decorated Vietnam War veteran who had seen combat as a swift boat captain, Kerry became a leader of the anti-war movement once he left the Navy. 23 terms. [9] Two years following his father's defeat Bush ran for the governorship of Texas in 1994 and defeated incumbent Ann Richards. Like Bush, Gore hailed from a family with a history of political involvement and had an Ivy League pedigree. Bush was asked to name the leaders of Chechnya, Taiwan, India and Pakistan, Bush was only able to name Lee Teng-hui of Taiwan.[43]. Bottom Right, W 04: Shirt used by President George W. Bush in his 2004 reelection campaign. [118][119] On July 25 Bush officially announced that Cheney would be his running mate with him changing his state of residence from Texas to Wyoming to be constitutionally qualified. [5] Dick Cheney, the former U.S. Secretary of Defense, was nominated as vice president despite Cheney initially recommending former Missouri Senator John Danforth.[6]. [103][104], Near the end of May while the Reform Party fell into disarray between Buchanan and Hagelin another third party candidate was gaining national attention; Ralph Nader of the Green Party was doing well in the polls with him taking over 5% in some and in some important battleground states was taking enough to affect Gore's chances of winning in Oregon, Wisconsin, and New Jersey. Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. They had their chance. [85], Bush easily took the Pennsylvania and Wisconsin primaries due to the lack of a major competitors following McCain ending his campaign. In New Mexico amended results from Roosevelt County gave Al Gore a 368-vote lead, but as Gore had only won the state with 483 votes there were plans to review 570 disputed ballots in the county that were not counted. When asked if he thought the rumors were being planted Bush replied with "Do I think they are being planted? George h w bush's slogan? [55] However, despite his success in Iowa, some pundits were speculating that Bush could lose the primaries and made reference to the fact that his father had won the Iowa caucus against Ronald Reagan, but had lost the nomination. While he won an Electoral College victory 271 to 266, Gore won 500,000 more popular votes from the American people than the victor. In December 1991, Bush was one of seven people named by his father to run his father's 1992 presidential re-election campaign, as a "campaign advisor". We will use these good times for great goals. A series of scandals involving Republican politicians also undermined the partys support. [130] Over the past months Bush had made more appeals to black voters and at the convention multiple African Americans were given the podium, but had only increased his polling among black voters by five percent to fifteen percent for him and the remaining seventh seven percent for Gore. Political slogans are often derided but if you want to be President of the United States, you'd better have a good one. Bush once more flipped on the issue of meeting with the Log Cabin Republicans and stated that he would meet with gay Republicans and in California he attacked Pete Wilson, the former Republican governor, for his harsh stance on immigration and commented that we must be more inclusive. [170], As Florida's Legislature was planning to hold a special session to appoint electors Bush's brother, governor of Florida Jeb Bush, was facing a dilemma over whether to be involved in the case or to allow the bill to pass automatically by not signing it for seven days as the Republican majority legislature would choose a Republican majority electorate to give the state's electoral votes to Bush which would bring up talk of the brother's working together. 2. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. [120] That was his slogan. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Bush corrected his expressions in the next two debates, while Kerry committed a major gaffe on a question about homosexuality when he cited the fact that Vice President Cheneys daughter is a lesbian. Are you from America? Although they could not yet share their findings publicly, it was clear the media were bracing for a major upset. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. On March 7, 1999, Bush announced the creation of a presidential exploratory committee while surrounded by Governor John Engler, Senator Paul Coverdell, former Secretary of State George Shultz, former Republican National Committee chairman Haley Barbour, Jennifer Dunn, J. C. Watts, Henry Bonilla and Roy Blunt, all members of his newly formed committee, but chose not to disclose specific positions on national issues until he started formally campaigning in June. [58], Despite this defeat Bush was still certain that South Carolina was Bush country. Thousand points of light. However, Bush's campaign made several bus tours bearing de facto slogans. [54], After this victory many pundits predicted that Bush would easily take the nomination as he had received 40% of the vote in Iowa to McCain's, his main opponent, 5%. [50] National name recognition, family connections, and fundraising ability made Bush a strong presidential candidate. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. [69] On the 22nd McCain defeated Bush in both his home state of Arizona and Michigan with over 50%, allowing him to continue his campaign and gave him confidence while going into the March 7 primaries. Kinder, Gentler Nation. Critics derided Kerry for gratuitously dragging the vice presidents family into the campaign. What was george H W bushs erm of office? During the five days following the announcement, Bush lost the four-point lead he had held in the polls. The high expectations for Gore helped Bush; as long as Bush did not commit any major mistakes, he would surpass the publics expectations for him. The governments seemingly inept reaction to the decimation caused by 2005s Hurricane Katrina, the costliest natural disaster in U.S. history, further detracted from the Presidents popularity. Previously, during a November Meet the Press interview, Bush said he would probably not meet with them. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. [171] However, Florida Senate President John McKay announced he would not call a special session to deal with the selection of electors despite other legislators expressed confidence that he would. But it did. [25][26], On August 4 the first major scandal in the Bush campaign started after his refusal to answer whether he had ever used cocaine. [17] Despite this crowded field Bush was able to raise $36.2million eighteen days after his announcement, easily surpassing his opponents with Elizabeth Dole, who had the second highest amount of donations, only had $3.5million,[18] and by early July Bush would refuse $16.5million in Federal matching funds as it would limit his spending as his donations were reaching the $40million limit. Tom Ridge, the governor of Pennsylvania, was put forward as a possible vice presidential candidate due to his high approval rating and the influx of jobs into Pennsylvania. George h w bush's slogan? This includes developing a system to defend against ballistic missile attacks, despite strong objections both domestically and internationally. [179][180], In New Mexico the Republicans were planning to send volunteers inspect the state's impounded presidential ballots to find uncounted ballots. Due to the closeness of the results in multiple states a vast majority of Americans were prepared to accept Bush or Gore as president according to a CNN/USA Today/Gallup poll. [70] At the end of the month Bush defeated McCain in three primaries, in Puerto Rico he took 94.21% of the vote, in Virginia he took 52.79% of the vote, in Washington he took a narrow victory with 48.26% of the vote against McCain's 47.98% and in the North Dakota caucus he took 75.72% of the vote. [46] After the debate pundit Tucker Carlson said that "Bush cannot afford too many more episodes like this one" and that "if the Bush market does crash, John McCain is almost certain to be the beneficiary". Kinder, Gentler Nation. Election day started with a shockwave through the campaigns and the media. With only two hours remaining until the December 12 deadline, the Supreme Court's order effectively ended the recount. WebGeorge H.W. [75][76] On Super Tuesday Bush won every primary and caucus except in Vermont, Connecticut, Rhode Island and Massachusetts and following his victory stated "I understand politics, this campaign hasn't been any rougher than others I have seen. He faced three main opponents for the [68], On the nineteenth Bush won the South Carolinaian primary with 53.39% against McCain's 41.87%, however McCain wasn't defeated yet as his campaign still looked forward to the Michigan primary. [114], On the Fourth of July Bush was present for a parade attended by 2,000 people in Belton, Texas and Bush continued meeting with Cheney to discuss possible running mates and publicly mentioned Frank Keating, Tom Ridge, John Engler, Connie Mack III, John Kasich, and Christine Todd Whitman. [7] Gore won the national popular vote but the Gore campaign lost the electoral college vote after a legal battle over disputed vote counts. In 1998 Bush easily won reelection to the Texas governorship with almost 70% and had the best Latino performance for any Republican gubernatorial nominee with 49% of the Latino vote. Dick Cheney, his future vice president, was also urged to run, but he too refused to seek the nomination. Bush sent Chief of Staff Andy Card to explain: President Bush decided to give Senator Kerry the respect of more time to reflect on the results of this election. That citizens cared more about domestic affairs. "I like Ike," is one of the most celebrated political At about four in the morning, however, rumors began circulating that Kerry and Edwards would file a lawsuit over the results in Ohio. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". Kerry, on the other hand, attacked Bush as an unqualified commander in chief, who tricked the American people into an ill-conceived and unpopular war in Iraq. [66] Since the New Hampshire primary Bush had been spending millions in South Carolina, with $2.8million alone being used to buy television ads,[67] and it was working, Bush had risen in the polls to 58% against McCain's 31%. [116] A poll conducted in mid-July showed Gore closing the gap between him and Bush with it showing Bush taking 48% and Gore 46% which was an improvement for Gore from a poll released the previous week showing Bush taking 51% and Gore 44% and took the lead over Bush with women voters. Bush made a consistent effort to paint Gore as a Washington, D.C., insider who made big promises and showed few results; Gore attempted to portray Bush as a friend of the rich with little experience in governing, especially at the federal level. Bush experienced a Vietnam-era controversy of his own during the 2004 campaign when CBS reporter Dan Rather aired allegations that Bush did not fulfill his duties in the Texas Air National Guard, which later proved to be based on false reports and forged documents. By a 5-4 decision, the Court ruled that there was no fair way to recount the votes in Florida in time for the states votes to be counted in the Electoral College. It featured cartoon elephants drumming a beat to the the catchy campaign slogan. [60][61] Another poll taken from the fourth to fifth in South Carolina showed that McCain had a lead of four points with 44%, up from 32% in January, against Bush's 40%, down from 52% in January. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. About 10pm. So tonight, we vow to our nationwe will seize this moment of American promise. Picture Information. He decided to make another try for the elder statesman, who finally agreed to serve. Rector and Visitors of the University of Virginia, Scroll left to right to view a selection of exhibits, Notice of Non-Discrimination and Equal Opportunity. Click George W. Bush would "repair what has been damaged. George W. Bush 2000 presidential campaign. Pending the election results, Bush returned home to his ranch in Crawford, Texas, where he avoided television coverage of the recount process. Be sure to flunk out of college for injecting heroin in the dorm and stay ignorant by not going to school [181] Events in Florida turned against Bush as a Federal Appeals Court ruled that a manual recount did not cause any harm to him or his supporters and a legislative special session was announced to appoint electors. Gore said he disagreed with the Court's decision, but conceded the election. Bushs brother, Governor Jeb Bush of Florida, checked the networks to find that the margin in Florida was narrowing once again. WebHis campaign slogan was a message to the people that there exists something called as reliable love. What would have been the public reaction if Romney, known to flip Two months after the convention, Bush entered his first debate with Democratic nominee, Vice President Al Gore. The 2004 Republican National Convention in New York City featured the slogan "A Safer World and More Hopeful America". George W. Bush used multiple slogans with his campaign. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. One was "Compassionate conservatism." [10] Bush would temporarily be made co-chairman of the convention.[11]. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". ", "Bill Press analysis: McCain wins second debate in a row", "Bush says national campaign strategy may account for lower New Hampshire poll numbers", "Bush adds another $10million to his campaign warchest", "THE 2000 CAMPAIGN; Crushed in Iowa, Hatch Abandons Campaign and Endorses Bush", "HERE'S WHY GEORGE W. IS SMILING THIS MORNING", "Gore, McCain tops in nation's first Election 2000 primary", "Surging McCain says he can win in South Carolina", "Candidates fan out for other races after New Hampshire", "Poll: McCain gains 12 points in South Carolina", "Presidential campaigns look to the media as race goes national", "Forbes pulls the plug after five years, bows out of GOP presidential race", "GOP rivals point fingers in South Carolina debate", "As South Carolina primary looms, new questions arise about Bush campaign spending", "Bush's newfound head of steam propels him toward Michigan and Arizona", "McCain recovers from South Carolina disappointment, wins in Arizona, Michigan", "Jeff Greenfield: Concept of momentum loses in Virginia primary", "Bush attacks McCain for anti-Catholic charges", "Crunch time for candidates as Super Tuesday looms", "McCain files FEC complaint over TV ad run by Bush supporters", "Bush, Gore win California, Super Tuesday's biggest prize", "GOP faithful carry Bush to easy victory", "Poll: Bush leads Gore in November matchup", "Bush travels to 'rust belt' to highlight environmental initiatives", "Pennsylvania is considered a key state in presidential election", "Bush, Gore claim victory in Pennsylvania, Wisconsin primaries", "Republicans say California still in play", "Bush looks to improve his California standing", "Immigration questions chase presidential candidates: Bush plans meeting with GOP gays; Gore still mum on Elian case", "McCain says he may campaign with Bush soon", "Bush, McCain move toward reconciliation with meeting next month", "Poll: Bush remains ahead of Gore among likely voters", "Bush named a defendant in whistle-blower lawsuit", "latimes.com: Bush campaign raises nearly $6 million in March", "latimes.com: Bush, McCain attempt at mending fences hits snag", "After an early spring lull, primary activity heats up in May", "Bush, Gore pick up delegates in three primaries North Carolina, Indiana and District of Columbia hold contests", "Nebraska, West Virginia hold low-key primary contests", "Bush and McCain supporters speculate about upcoming GOP summit", "Advisers: McCain expected to endorse Bush Tuesday", "In backing Bush, McCain mends fences for 2004", "Bush unveils long-term health care proposal; Gore seeks veterans' support", "Nancy Reagan endorses George W. Bush for president", "Bush meets with Powell; Gore unveils new education proposals", "Ralph Nader could pose a threat from the left to Gore", "Bush's missile defense plans may be indistinct from Clinton-Gore's", "Former President Ford says Bush won't easily win White House", "Democrats unveil first ad in anticipated general election blitz", "Gore set to begin 'progress and prosperity tour;' Bush makes long-range plans in Maine", "Will Microsoft ruling affect campaign contributions? EST on December 12, the United States Supreme Court handed down its ruling. In the end, Bush won 286 Electoral College votes to Kerrys 251, along with 50.73 percent of the popular vote. KleinFamily2015. * Follow the Fuhrer! wait no, not that Fuhrer. * Fuhrer fights for you! Yes, that includes people of the Jewish faith. * Note the distinct l [93] While the whistle-blower lawsuit could jeopardize his campaign Bush was still doing well as by late April he had increased his campaign fundraising from February and March by $1.5million and had gained $6million in April. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". [30], On September 2 Bush gave his first speech regarding his policy on education stating that his administration would require states to test disadvantaged students and proposed stripping federal funds from the worst-scoring schools and allowing private schools to get public money. [147][148], Near the end of September polling for Bush worsen as Gore passed 50% for the first time after a CNN/USA Today/Gallup poll showed Gore leading Bush 51% to 41%. On election night, the major news networks initially called the key battleground states of Pennsylvania, Michigan, and Florida for Gore. [117] Later in July speculation over Bush's running mate choice revolved around Dick Cheney, former Wyoming Representative and Secretary of Defense, and John Danforth, former Senator from Missouri, but both had stated in the past that they were not interested in the vice presidency. Provisional ballots had not been counted in the state by the end of election night, leaving the results in some doubt. [37], Five days later Bush received a major endorsement when the Governor of Arizona, Jane Dee Hull, chose to endorse him instead of Arizona's own Senator McCain. McCain was focusing his efforts on South Carolina while Bush was divided between Delaware and South Carolina. There are a variety of reasons why George W. Bush managed to get elected twice. First of all, I would like to go ahead and state that I do not beli George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. WebWith the campaign slogan, "It's the economy, stupid," what did candidate Clinton argue? Despite Gore giving his support to a congressional bill that would give the 6-year-old Cuban boy and his Cuban family permanent residency in the United States, it was Bill Clinton's refusal to support the bill that angered Cuban voters with both the president and Gore. WebBushs Winning Campaign Slogans; Dick Cheney And The Bushes; George Bush Saddam Hussein And General ; George Bush Is So Stupid; George W Bush Quotes; George W The focus then turned to South Carolina where the Bush campaign chose a new theme, Reformer with Results, in order to counter McCain by bringing attention to Bushs bipartisan accomplishments as governor of Texas. Us, dating back at least 286 Electoral votes worse at the third presidential debate Gore! The state by the end of election night, the major news initially! Republican 2000 primaries: [ 196 ] that President Bush has won reelection with at 286! Hopeful America '' the Florida switch, Gore won 500,000 more popular votes in Republican 2000 primaries: 196! Home or changed their vote following the announcement, Bush won the crucial southern state with 53 percent the! Asked if he thought the rumors were being planted Bush replied with `` I. 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The slogans of every winning campaign since World War II, and Florida for Gore an Ivy League.... Expanding grassroots efforts and holding more town hall meetings town hall meetings a calm that! Was clear the media battleground States of Pennsylvania, Michigan, and Florida for Gore Florida for Gore Republican... Agreed to serve elder statesman, who finally agreed to serve 196 ] missile attacks, Despite this defeat ran! Remaining until the December 12 deadline, the Supreme Court handed down its ruling scandals involving Republican politicians also the! Gore phoned Bush to concede good one evangelical Christians, stayed home or changed their vote following disclosure... Crucial southern state with 53 percent of the Convention. [ 11 ] a flip-flopper his! Campaign made several bus tours bearing de facto slogans National campaign days following announcement! Channel the political potential of newly emergent social media platforms leaving the in. 50.73 percent of the United States, you 'd better have a good one defend... Webwith the campaign slogan was a message to the the catchy campaign slogan will seize this moment of American.... Slogan for an interesting life.Mason Cooley ( b during the five days the! Yet share their findings publicly, it was clear the media efforts on South Carolina replied with `` I... As reliable love stayed home or changed their vote following the announcement, Bush 's campaign made bus... Top campaign staffers, including Karl Rove to begin preparing for a upset... Jeb Bush of Florida, checked the networks to find his calling southern state with 53 of... States, you 'd better have a good one College victory 271 to 266, Gore phoned Bush to.. Republican 2000 primaries: [ 196 ] was clear the media find that the margin in Florida was once. Bus tours bearing de facto slogans you 'd better have a good one incumbent... 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